Next, we get to the convert point. Here, we encourage customers to try the product and guide them towards making a purchase or subscribing to the adidas community. We wanted to make it as easy as possible for them to become a part of the adidas family.
Overall, the overarching approach ensures that customers leave the store with a clear understanding of the campaign’s messaging and offerings. We believe that a successful customer journey is all about creating an experience that’s engaging, informative, and fun.
On the same day, the activation was rolled out and installed at Dubai Hills Mall’s ultra-digital store, the brand-new Women store in Dubai Mall, and other AAA stores across the UAE, Middle East and North Africa.