ADIDAS
MIDDLE EAST NORTH AFRICA
adidas Home of Sport (HOS) Store
A new flagship experience in Dubai Mall designed by Altavia ODG
Adidas’s Home of Sport (HOS) store at Dubai Mall is more than a retail outlet: it’s an immersive experience. Designed to honor adidas’s legacy in football, this flagship store combines innovative design with a deep understanding of customer engagement, creating a dynamic space that blends cutting-edge aesthetics with functionality.
The HOS store features a minimalist industrial design, utilizing sleek metal grids, subtle concrete accents, and state-of-the-art digital screens that transition seamlessly from the façade to the interior. This bold yet refined aesthetic bridges the raw energy of football with contemporary technology and style.
This store is more than a shopping destination; it’s a community hub for football enthusiasts. Hosting events like football star signings and featuring interactive digital displays, the HOS store strengthens connections between adidas and its audience.
Key Features:
- Dynamic Layout: Adaptable spaces designed for events, product showcases, and star signings.
- Digital Integration: Immersive screens provide a continuous visual narrative from the entrance to the heart of the store.
- Central Unit: A striking focal point that anchors the store’s design while enhancing the customer journey.
- Metal Grids: Functional and stylish, these elements create structure and modernity within the space.
