ADIDAS
MIDDLE EAST NORTH AFRICA
Adidas Supernova: Redefining Comfort and Innovation in Running Shoes
Altavia ODG designed the Adidas Supernova retail activation to showcase the shoe’s comfort and innovation. The launch zone features organic shapes, fluid lines, and interactive elements that highlight the shoe’s technology, creating an engaging and immersive experience for customers.
This activation was designed by Altavia ODG and executed by Altavia Middle East for the UAE locations, while Altavia Limited oversaw production and installation in KSA.
The stand design allows visitors to engage with the shoe’s features through informative displays, interactive elements, and cushioned seating areas.
The neutral white palette of the stand creates a clean canvas, drawing attention to the vibrant colors and sleek designs of the Supernova shoes. Dynamic lighting and digital screens enhance the experience, making the stand a true focal point in each store.
Visitors are guided through the customer journey, from discovering the shoes’ standout features to trying them on in comfort zones, designed to create a personal connection with the product. Every element of the stand – whether it’s the cushioned seating or the interactive displays – reinforces the key message: Comfort Redefined.
The activations are visible at the Dubai Mall Halo Store, Mall of the Emirates, Dubai Hills Mall, Mirdif City Center and at Yas Mall in Abu Dhabi as well as across multiple doors in Saudi Arabia, amongst other countries.