ODG was asked to design adidas in-store activation for the global launch of Adidas “ULTRABOOST22” – a new running shoe. “The campaign focused on the importance of the female fit, freeing her to reach her full potential that inspired our design. We wanted to make sure everyone knows the importance of supporting women 100% with the right mindset”, said Talar Bardakjian, Creative Director at ODG.

The activation was rolled out and installed at Dubai Mall flagship store and newly opened ultra-digital brand-new store at Dubai Hills Mall on the same day.