BARCELONA AIRPORT
SPAIN
Improve Commercial Revenues
Audit, Commercial strategy, offer mix, performance forecast and retail
master planning to maximize the terminal Retail and F&B revenues
BRIEF
Contracted By AENA, ODG in partnership with the Spanish engineering firm IDOM is tasked to come up with a new strategy and design that would enhance the passenger’s experience and drive performance in the commercial spaces of the International airport.
SOLUTION
Consultancy, Planning and Design for an optimized commercial offer over +20,000 sqm of Retail and F&B Concessions.
RESULT
Audit, Benchmark, Sales and Performance Analysis, Strategic Recommendation, Planning and Financial Projections, New Master Planning and Concept Design for the concessions.
