BAYARA WORLD
UAE
A Premium Retail Experience Inspired Across Multiple Formats
Altavia ODG Redefines the Retail and Branding Experience for Bayara World Boutique, Kiosk and Shop-in-Shop formats.
The brand new Bayara World designed by Altavia ODG is an innovative retail concept that elevates the shopping experience through sensory immersion and thoughtful design. The boutique’s combination of natural materials, minimalist aesthetic, and innovative customer engagement creates a unique and memorable shopping journey.
The intent of the design was to elevate the Bayara brand into a premium yet approachable experience. The design resonates with the brand’s audience, focusing on the core products: dates, chocolates, nuts, and spices, while integrating a new strong gifting experience.
Inspired by the warmth and welcoming nature of a home kitchen, the project aims to make customers feel at ease and valued, akin to visiting a friend’s home. This home-like warmth is integral to the brand, ensuring customers feel a personal connection. A unique feature of the project is the infusion of Bayara’s essence through oversized patterns that reflect the brand’s identity.
This design element enhances visual appeal and reinforces the brand connection with customers. Additionally, the open kitchen invites interaction, offering live roasting, spice grinding, and personalized order preparation, fostering a hospitable and engaging atmosphere.
From the moment customers enter, they are greeted by Bayara’s signature scent, setting a welcoming and unique tone. The boutique’s design combines natural materials, sleek modern lines, and locally sourced art, creating an atmosphere that emphasizes the brand’s commitment to freshness, quality, and community.
Extending beyond the boutique, Altavia has developed Bayara World kiosks and shop-in-shop concepts as part of a comprehensive renovation strategy. The kiosks in UAE shopping malls maintain the premium look and focus on fast-moving items, offering convenience without compromising quality.
The shop-in-shop presence in Carrefour and other hypermarkets introduces new categories, such as breakfast items, adapting to evolving consumer needs and broadening Bayara’s reach.