We were tasked by Bayara with creating a new brand direction and identity for their latest offering, “KAMALI” – a premium nut store. Inspired by the natural and tactile nature of the Kamali product range, we began to develop a brand story that would capture the essence of the brand and its values.

The result was “CRAFTED NUTS” – a brand that focused on a curated collection of healthy snacks that offered a personalized experience through carefully sourced ingredients. This approach was aimed at providing a pure and healthy indulgence for consumers and their loved ones. By highlighting the handcrafted nature of the brand and the care that went into the selection and preparation of its products, we were able to create a brand identity that was both authentic and compelling.

The final result was a brand identity that perfectly captured the values of the Kamali brand and its commitment to quality and purity. From the carefully crafted logo to the elegant and tactile packaging design, every element of the Kamali brand identity was designed to evoke a sense of luxury and indulgence, while also conveying a sense of warmth and authenticity.