Delmonte wanted to help people reconnect with the delicious experience of roasted chicken by creating a special rotisserie concept. They wanted to give a new twist to traditional flavors that would appeal to local tastes while still honoring the traditional way of roasting.
To support this idea, we developed a brand identity that brings back nostalgic feelings of enjoying authentic rotisserie food. We wanted customers to feel like they were stepping back in time and reliving the joy of eating mouthwatering rotisserie dishes in a cozy and inviting environment.
SCOPE OF WORK: Benchmarks, Brand Direction and Identity, Packaging Look and Feel.