UŠĆE
BELGRADE AIRPORT

Serbian Wine Bar Brand Identity

BRIEF

We were briefed to create a wine bar brand with a “Sense of Place” that highlights and presents Serbia as a country to be explored further, a reason to come back and to explore, buy, enjoy, and tell stories about the country’s food and wine culture.

Our goal was to craft a concept that not only thrives as an in-house brand but also has the potential to expand globally.