Retail trends in Saudi Arabia: Maurizio Fabbrini featured in Saudi Projects.
Saudi Arabia’s retail landscape is transforming rapidly under Vision 2030, with retailtainment, technology, and experiential mall design reshaping the way consumers shop.
In the latest issue of Saudi Projects magazine (Issue 62), Maurizio Fabbrini, Head of Growth at Altavia ODG, shares key insights on:
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Retailtainment as a driver for mall footfall
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Technology and data enhancing the customer journey
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Designing malls that balance cultural values with modern retail trends
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Predictions for the next five years in the Saudi retail market
Read the full interview on Saudi Projects to discover how Altavia ODG is helping shape the future of retail in the Kingdom.